LES Strategic Plan 2025 - Report - Page 9
STRATEGIC PLAN DEVELOPMENT
The customers & communities we serve
are at the heart of the strategic plan
At LES, community isn’t just part of our mission — it’s the foundation.
Our relationship with our customer-owners has enabled us to deliver
meaningful and forward-looking energy solutions since our founding.
LES invests where our community values lie — sustainability, education
and innovation. For example, our new customer portal demonstrates our
commitment to continuously improving service to our customers. More
than just a digital tool, this portal is fast becoming a vital communication
and feedback loop, offering customers greater access to their account
and billing information while providing LES with insights into customer
preferences and process improvement opportunities.
LES’ partnerships with local businesses also underscore our customerfirst approach. One such collaboration, spanning many years with the
University of Nebraska-Lincoln, has added thermal energy storage to its
systems and utilized LES’ Sustainable Energy Program for other projects
across both campuses to achieve award-winning efficiency. Another
example is our Peak Rewards demand response program, which engages
customers to help reduce demand during summer peak periods without
sacrificing comfort. LES’ commitment to education has also been on full
display at events like the Sustainable Living Festival and the EV Ride +
Drive, sparking interest in sustainable living practices and electrification.
Looking ahead, as the electricity grid continues to evolve, so is the way
in which many of our customers interact with it. At LES, we understand
the critical role we can play in enabling and optimizing this by further
deepening our relationship with both residential and commercial
customers through initiatives that support distributed generation, electric
vehicle adoption and other behind-the-meter technologies. These efforts
will support our customers’ increasing agency in managing their electricity
consumption and contributing to the energy supply, particularly during
peak periods, leading to lower bills, reduced demand on the grid and
enhanced environmental outcomes for the community. This is a shared
journey. Customer engagement is essential for success.
To help customers achieve their energy goals, LES will also continue to
invest in robust educational outreach through collaboration with schools,
community organizations and businesses. Additionally, LES will use a
wide range of communication channels to deliver targeted programming,
ensuring that all areas of our community have access to the knowledge
and tools required to become savvy energy users. By cultivating these
partnerships and fostering energy literacy, customers will benefit as
advanced energy users and champion a brighter energy future for all.
The Content Customer
The Engaged Customer
The Active Customer
Customers who wish to maintain a simple, traditional
role — pay their electricity bills each month and only
choose to interact with their electric utility when there
is a problem with service.
Customers who are willing to work with their electric
utility in terms of educational outreach, exploration
of new rates and energy management products but
are still looking to sign up for these and let the utility
manage it on their behalf.
Customers who wish to exercise their increasing
agency over managing their electricity and broader
energy bills — looking for local generation and storage
solutions and behind-the-meter programs, as well as
electricity management systems that they can control.
LES customers have the autonomy to choose their level of engagement with our utility.
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